B.B.A. Marketing

General Education Requirements 1
ENGL 1301Composition I3
ENGL 1302Composition II3
Select three hours of Mathematics3
Natural Sciences-030
Select six hours of Natural Science6
Select three hours of Humanities3
Visual and Performing Art-050
Select three hours of Visual and Performing Arts3
U.S. History-060
HIST 1301United States History I3
HIST 1302United States History II3
Political Science-070
GOVT 2305Federal Government3
GOVT 2306Texas Government3
Social and Behavioral Sciences-080
PSYC 2301General Psychology3
University Option-Wellness-090
ECON 2301Principles of Macroeconomics3
Select one of the following
SPCH 1311Introduction to Speech Communication3
or SPCH 1315 Public Speaking
or SPCH 1321 Business & Professional Communication
Major Course Requirements
ACCT 2301Principles of Financial Accounting3
ACCT 2302Principles of Managerial Accounting3
ECON 2302Principles of Microeconomics3
BCIS 1301Microcomputer Applications (or higher with spreadsheet component)3
FIN 3301Financial Management I3
BUSI 3301Business Communications and Research3
BUSI 3311Business Statistics3
BUSI 3332Legal Environment of Business3
BUSI 3344Introduction to the Global Business Environment3
BUSI 4301Business Ethics and Corporate Social Responsibility3
BUSI 4359Business Strategy3
MGMT 3301Principles of Management3
MGMT 3302Personnel and Human Resource Management3
MGMT 3350Organizational Behavior3
CIS 4350Management Information Systems3
MKTG 3301Marketing3
MKTG 3316Consumer Behavior3
MKTG 3318Promotional Strategy3
MKTG 3320Marketing Research3
MKTG 4302Services Marketing3
MKTG 4305Digital and Internet Marketing3
MKTG 4316Marketing Management3
Advanced Marketing Electives
Upper-level marketing electives3
Advanced Business Electives
Upper-level business electives3
Any level electives6
Total Semester Credit Hours120

 Refer to General Education Core Requirements for more information.

Course Information and Schedule

The Course Information page includes a complete list of courses and course descriptions. 

See the courses offered this semester using the Online Course Schedule.

Program Level Student Learning Outcomes

  1. Demonstrate proficiency in written communications

  2. Demonstrate proficiency in oral presentations

  3. Evaluate the implications of an ethical dilemma from a variety of ethical frameworks/perspectives

  4. Produce a well-reasoned resolution to an ethical challenge

  5. Identify how the differences in business environment between countries may impact business decisions

  6. Exhibit cross-cultural competencies that aid in working with people from different cultures

  7. Demonstrate knowledge proficiency in the core business disciplines

  8. Integrate knowledge across multiple business disciplines

  9. Demonstrate how technology can support business decision-making

  10. Demonstrate proficiency in the principles of marketing

  11. Exhibit an understanding of the consumer buying process

  12. Demonstrate proficiency in marketing research techniques