B.B.A. Marketing



The Marketing program can unlock a host of opportunities for students interested in becoming ethical business leaders in a global economy. Our faculty are dedicated to providing students with a modern skill set and the knowledge base necessary to pursue a rewarding career in the field of marketing. 

Marketing encompasses the essence of the activities we call “business.” It is a dynamic and evolving field that aims to create customer value and to develop lasting customer relationships. Marketers research and identify target markets, engage in product innovation, design comprehensive promotional campaigns, develop and maintain elaborate distribution channels, and champion brands. This is all done in an effort to meet the needs of consumers in an often highly competitive landscape.

BBA Marketing students are also eligible to complete a micro-credential as part of their degree program.  Please speak to an advisor for more information about micro-credentials. 

Program Level Student Learning Outcomes

The student will be able to:

  • ​Demonstrate proficiency in written communications.
  • Demonstrate proficiency in oral presentations.
  • Exhibit cross-cultural competencies that will aid in communicating and working with people from different cultures.
  • Design and defend a reasoned resolution to an ethical challenge.
  • Demonstrate knowledge proficiency in the core business disciplines and integrate across multiple business disciplines.
  • Make decisions through business data analysis.
  • Define and explain the practical significance of core/critical marketing concepts.
  • Apply the marketing mix.

Course Substitution Process

Students seeking to apply credits earned elsewhere toward their A&M-Central Texas degree should speak to a college advisor.  Students must provide an official course description for each course taken at another institution if they wish to receive credit for it towards their A&M-Central Texas degree.  If the course description alone is not sufficient to determine course equivalence, a course syllabus may also be required. 

Requests for course substitutions will be denied if any of the following conditions apply:

  • There is no available course requirement within the A&M-Central Texas degree that adequately matches the proposed substitution course
  • The proposed course substitution makes it impossible for the student to complete the minimum number of upper-level hours required for the A&M-Central Texas degree
  • The proposed course substitution makes it impossible for the student to meet the minimum A&M-Central Texas residency requirement of 30 hours
  • The proposed course substitution is for upper-level business credit, and the original course was completed more than 10 years prior to the date of the substitution request.

Subject to the restrictions above, American Council on Education (ACE) recommended credit may also be utilized to fulfill upper level elective requirements.  In special cases, ACE recommended credit may be utilized for non-elective requirements.  In such cases, a department competency exam may be required.  Please speak to an advisor for more information.  No more than four upper level courses may be approved for substitution through ACE credit.

Bachelor of Business Administration - Marketing Program Requirements

Refer to the General Education Core Requirements page for more information on the CORE REQ coursework. The Field of Study (FOS) courses are listed in the footnotes (if applicable). At least 120 credit hours are required for the degree.

First Year
CORE REQ Communications (010)3
MATH 1324Mathematics for Business & Social Sciences (CORE REQ (020) 13
CORE REQ Life and Physical Science (030)3
CORE REQ Creative Arts (050)3
ACCT 2301Principles of Financial Accounting (CORE REQ (090) 13
CORE REQ Language, Philosophy and Culture (040)3
CORE REQ Life and Physical Science (030)3
ECON 2301Principles of Macroeconomics (CORE REQ (090) 13
ACCT 2302Principles of Managerial Accounting (DEG REQ) 13
BCIS 1305Business Computer Applications (DEG REQ) 13
or CIS 3300 Computer Technology and Impact
Second Year
CORE REQ Communications (010)3
CORE REQ American History (060)3
CORE REQ Government/Political Science (070)3
ECON 2302Principles of Microeconomics (CORE REQ (090)3
Any Level Elective 13
CORE REQ American History (060)3
CORE REQ Government/Political Science (070)3
PSYC 2301General Psychology (CORE REQ (080)) 23
or SOCI 1301 Introduction to Sociology
Any Level Elective 13
Any Level Elective 13
Third Year
BUSI 3301Professionalism and Communication in Business3
ACCT 3301Accounting and Finance Data Analytics 13
MKTG 3301Marketing3
BUSI 3311Business Statistics3
or BUSI 2305 Business Statistics
or MATH 1342 Elementary Statistical Methods
BUSI 3332Legal Environment of Business3
or BUSI 2301 Business Law
BUSI 4301Business Ethics and Corporate Social Responsibility3
FIN 3301Financial Management I3
MGMT 3302Personnel and Human Resource Management (or Upper-Level COBA Elective) 33
MKTG 3318Promotional Strategy3
Any Level Elective or Upper-Level COBA Elective 33
Fourth Year
BUSI 3344Introduction to the Global Business Environment3
MKTG 3316Consumer Behavior3
MKTG 4302Services Marketing3
MKTG 4305Digital and Internet Marketing3
MGMT 3350Management and Organizational Behavior3
BUSI 4359Business Strategy3
CIS 4350Management Information Systems3
MKTG 3320Marketing Research3
MKTG 4316Marketing Management3
Upper-Level COBA Elective 33
Total Credit Hours120

Lower Level Electives, Any Level Electives, Component Area Options, or Degree Requirements (DEG REQ) may consist of the FOS courses:  MATH 1324, ECON 2301, ECON 2302, BCIS 1305, ACCT 2301, ACCT 2302, BUSI 1301, BUSI 2305.

CORE REQ (080) recommended courses are PSCY 2301 or SOCI 1301. These are not degree required courses. 

Please see your advisor for information on recommended micro-credential course offerings.